Who We Are
VIVA is an online community of adventurous international travelers that love to journey off the beaten path and have compelling stories and information to pass on to others. With a diverse editorial staff headquartered in Quito, Ecuador, VIVA Travel Guides is reinventing the traditional travel guide from the ground up.
VIVA is the ONLY major travel guidebook company based in Latin America. Should your travel content really be written and edited in London, Melbourne, San Francisco or New York City?
Founded by Jason Halberstadt, full time resident and explorer of Latin America since 1995, VIVA was born out of an online technology company with the vision that real on-the-ground knowledge combined with mobile technology will yield a superior travel guide and superior travel experience.
What We Believe
We believe that traveling can be one of life’s most rewarding experiences and that cultural connections made while traveling can make the world a better place. We believe that the collective wisdom of travelers and professional writers and editors can provide the most helpful information for planning a unique and unforgettable trip.
What We Do
VIVA’s mission is to inspire travelers and enable a superior travel experience by providing more up-to-date, trustworthy and relevant information than currently available through traditional printed guidebooks.
Printed guidebooks were the golden standard for obtaining trustworthy travel information before the age of the Internet. Although they remain the most useful tools for detailed trip planning, they suffer from three primary weaknesses:
1) Printed guidebooks are chronically out-of-date, as the updating cycle for most is 3 to 5 years.
2) They suffer from a single author bias and fail to effectively integrate the experiences and recommendations of diverse travelers.
3) Their content isn’t freely available on the Internet. One must purchase a hefty, often expensive paper book.
VIVA is building a better travel guide by solving the above problems. We combine the power of user-generated content, social networking and mobile technologies with the traditional printed travel guidebook to enable travelers to plan and experience the best trips possible, catered to individual tastes.
VIVA invites you to participate in the creation of a better travel guide. Open a free account on our website and get started sharing insight and opinions with other travelers about the most spectacular places to visit on the planet, then see your words in print!
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