Until recently, Puyo was nothing more than a stopover on the way into the depths of the Amazon Jungle. However, it has begun to earn a reputation as a tourist destination. It is in particularly popular with those who either donâ€™t want to, or can't, venture deeper into the rainforest. It offers visitors a taste of jungle life in Ecuador, while still slightly in the Andes Mountains.
The city is located relatively near popular tourist destination BaĂ±os, which has helped put its name on the map. Puyo's increased popularity has lead to a greater selection of good places to stay and eat in the area. There may not be as great of a selection as other tourist towns, but that is part of its appeal: it is more off the beaten track.