
Founded in 1548 by Alonso de Mercadillo, Loja is somewhat of a political and cultural island, surrounded by mountains and stranded at the far southern end of Ecuador. Besides being the provincial capital, Loja warrants recognition as the first city in Ecuador to generate electricity (1897). Today, Loja is an intellectually and architecturally unique city, boasting two universities set among a peculiar mix of urban concrete and colonial structures.
Approximately 500 meters (1,640 ft) lower than most southern cities, Loja enjoys noticeably warmer weather—an appropriate complement to its congenial cultural climate and exuberant atmosphere. There is a lot to see and do in Loja. Situated around the sprawling palm-tree studded central park are a number of interesting buildings, including the Cathedral, Casa de Justicia, which houses the Museo del Banco Central, and the modern Municipal Building, with its pleasant courtyard and vibrant murals, which play out various indigenous scenes. Beyond the park, further south along BolĂvar from the Iglesia Santo Domingo, is the Plaza de la Independencia, where the citizens of Loja gathered on November 18, 1820, to denounce the Spanish Crown and assert their independence. Perhaps the most attractive section of the city, the square is enlivened by the brightly painted facades of colonial-style buildings, and neatly framed by resplendent hills rising in the distance.
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Other places nearby Loja: Bulcay, Baños (Cuenca), Cuenca, Saraguro, Chordeleg, Sigsig, Jima, Vilcabamba, Gualaceo and Girón.


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Previously known as the Museo del Banco Central, this museum still contains an extensive collection of archaeological pieces, including 10,000-year-old weapons and tools from the region around Loja,
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One of the best known parks in Loja, Jipiro is north of the city and spans 10 hectares (25 ac). There is a lake, sports fields, a \"cyber train\" with Internet service, a zoo and pools, as well as
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Also known as Puerta de la Ciudad (Portal de la Ciudad), the Entrada a la Ciudad de Loja is without a doubt Loja\'s most recognizable landmark. Built to look like a medieval gatehouse, complete with
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The Hotel Libertador is the best of the hotels located in Loja’s historic district. The interior is dimly lit and gloomy, and the whole place has a \"seen-better-days\" feel to it, but the rooms
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The Quo Vadis is modern, reasonably priced and well located within walking distance of Jipiro Park and the bus terminal. Its rooms are very nice, comfortable and clean, and the hotel is very
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Casa Lojana is one of Loja’s best high-budget options. The building that houses the hotel was once an elegant home, which has since been converted. There are gardens, balconies, a fine restaurant
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Probably the all-around best low-budget lodging option in downtown Loja, Las OrquĂÂdeas is a small but clean and friendly hostel just around the corner from the central park. The rooms are neat and
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Located directly across the street from the impossible-to-miss Entrada de la Ciudad, the Hostal Aguilera Internacional is an airy, bright hotel with small but clean rooms. The hotel has an array of
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The Hotel Londres is located in an old, unassuming building that was obviously cut in half at some point in the past. Tall and narrow, the hostel has 12 rooms with a varying number of beds in each,
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Dank and dismal, the Hotel Acapulco is about as cheery as a morgue. Presumably the building once saw better days, but those days are a fading memory. The rooms are slightly brighter than the murky
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Located three kilometers (1.86 mi) from Podocarpus National Park, Copalinga is a mecca for birders and nature lovers. The hotel is surrounded by a complex network of trails with bird viewing spots.
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Zamorano Real is a really good value given its modern facilities and extra amenities. Its rooms are spacious and decorated in soothing earth tones with contemporary touches and big plasma TVs. Not
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