Founded in 1548 by Alonso de Mercadillo, Loja is somewhat of a political and cultural island, surrounded by mountains and stranded at the far southern end of Ecuador. Besides being the provincial capital, Loja warrants recognition as the first city in Ecuador to generate electricity (1897). Today, Loja is an intellectually and architecturally unique city, boasting two universities set among a peculiar mix of urban concrete and colonial structures.
Approximately 500 meters lower than most southern cities, Loja enjoys noticeably warmer weather — an appropriate complement to its congenial cultural climate and exuberant atmosphere. There is a lot to see and do in Loja. Situated around the sprawling palm-tree studded central park are a number of interesting buildings, including the Cathedral, Casa de Justicia, which houses the Museo del Banco Central, and the modern municipio, with its pleasant courtyard and vibrant murals, which play out various indigenous scenes. Beyond the park, further south along Bolívar from the Iglesia Santo Domingo, is the Plaza de la Independencia, where the citizens of Loja gathered on November 18, 1820 to denounce the Spanish Crown and assert their independence. Perhaps the most attractive section of the city, the square is enlivened by the brightly painted facades of colonial-style buildings, and neatly framed by resplendent hills rising in the distance.
Between the historic center of the city and the northern areas, you’ll find the Entrada a la Cuidad, a towering structure designed to look like a medieval castle gatehouse. The building houses an art museum and snack bar and is worth a quick visit.
Beyond the city center and its magnificent squares are the Parque de Recreación Jipiro, Parque La Argelia and Jardín Botánico Reynaldo Espinosa, all perfect for day-strolls. For stunning panoramic views of the city, head up to the statue of the Virgen de Fátima, sitting in the hills east of the city. Located just beyond Loja, Parque Nacional Podocarpus offers more sweeping views and stunning landscapes to explore.
Most visitors to Loja are delighted to discover that the city is still quite inexpensive. You can stay and eat for less money than you can in most of the rest of Ecuador. As for lodging in Loja, visitors have several options: you’ll find dirt-cheap hostels, elegant, classy hotels and everything in between. Restaurants in Loja tend towards the regional. Most of the food you’ll find is heavy southern Ecuadorian fare, heavy on the soups and pork, but there are a few places that feature international cuisine.

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This museum contains an extensive collection of archaeological pieces, including 10,000-year-old weapons and tools from the region around Loja, and other objects pertaining to the most well-known
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One of the best known parks in Loja, Jipiro is north of the city and spans 10 hectares. There is a lake, sports fields, a "cyber train" with internet service, a zoo, and pools, as well as
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Also known as Puerta de la Ciudad (Portal de la Ciudad), the Entrada a la Ciudad de Loja is without a doubt Loja’s most recognizable landmark. Built to look like a medieval gatehouse, complete with
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The Central Park Hostal is located right on Loja’s central square, not far from the cathedral. The rooms, which feature pinkish satin bedspreads that make the place look like the set for a bad
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The Hotel Libertador is the best of the hotels located in Loja’s historic district. The interior is dimly lit and gloomy, and the whole place has a "seen-better-days" feel to it, but the
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One of the newest hotels in Loja (completed in early 2007), the Quo Vadis is a modern, reasonably priced and well located within walking distance of Jipiro Park. The Quo Vadis features a restaurant,
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Dank and dismal, the Hotel Acapulco is about as cheery as a morgue. Presumably the building once saw better days, but those days are a fading memory. The rooms are slightly brighter than the murky
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The Hotel Londres is located in an old, unassuming building that was obviously cut in half at some point in the past. Tall and narrow, the hostel has 12 rooms with a varying number of beds in each at
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Casa Lojana is one of Loja’s best high-budget options. The building that houses the hotel was once an elegant home, which has since been converted. There are gardens, balconies, a fine restaurant
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Located directly across the street from the impossible-to-miss Entrada de la Ciudad, the Hostal Aguilera Internacional is an airy, bright hotel with small, clean rooms, ample parking, and an array of
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Probably the all-around best low-budget lodging option in downtown Loja, Las Orquídeas is a small, but clean and friendly, hostal just around the corner from the central park. The rooms are neat
...Loja isn't on any must-see lists, but it's a cool place to rest up for a few days. It has good weather, tasty food, friendly people and a mellow vibe.
The people in Loja are very friendly, it´s a place of culture where many Ecuadorian intellecutals were born. Loja´s food is the best in Ecuador. In short, you will never want to leave.
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