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Founded in 1548 by Alonso de Mercadillo, Loja is somewhat of a political and cultural island, surrounded by mountains and stranded at the far southern end of Ecuador. Besides being the provincial capital, Loja warrants recognition as the first city in Ecuador to generate electricity (1897). Today, it is an intellectually and architecturally unique city, boasting two universities set among a peculiar mix of urban concrete and colonial structures.
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One of the best known parks in Loja, Jipiro is north of the city and spans 10 hectares. It is well-kep...
This small museum set around a sunny courtyard is dedicated to the musicians and composers of Loja. Th...
This museum contains an extensive collection of archaeological pieces, including 10,000 year old weapo...







The Hotel Libertador is the best of the hotels located in Loja’s historic district. The interior is dimly li...







One of the newest hotels in Loja (completed in early 2007), the Quo Vadis is a modern, reasonably priced hotel w...







Hidden away in an old colonial house, Diego’s has very elegant upstairs seating overlooking a green courtyard....







Come to Topoli if you are looking for a quick fix for your sweet tooth. Serving a variety of cakes and ice cream...







This all-in-one pizzeria will satisfy the cravings of anyone. Though a bit dark, a long list of different pizzas...







People in Loja is very friendly, it´s a cultural place where many ecuadorians intellecutals had borned. Loja´s food is the best in Ecuador, you will never want to leave.
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